Content Matters – Automation Strategy

Discussing best practices in marketing automation, content marketing, and demand generation

Experts now agree that account-based marketing practices provide the highest-level of insight into... Learn More

The role of marketing is now (as it has always been) to perform the critical functions of generating sales opportunities... Learn More

Producing and delivering relevant content requires the research and development of custom buyer personas, each... Learn More

In a recent study, over 3000 buyers’ journeys were analyzed in detail to determine the optimum mix of content needed... Learn More

The coordinated development of persuasive, strategically-designed, digital content ecosystems holistically drives... Learn More

To move potential customers through each stage of the buying cycle, a lead scoring model must be designed to... Learn More