Content Matters – Buyer’s Journey

Discussing best practices in marketing automation, content marketing, and demand generation

Designing Marketing Experiences (formerly known as Marketing Communications) is not just about creating, delivering, and... Learn More

Critical to the success of today’s automated content marketing programs are lead scoring and nurturing programs... Learn More

With digital and traditional marketing converging, focus has shifted towards leveraging the new technologies... Learn More

In a recent study, over 3000 buyers’ journeys were analyzed in detail to determine the optimum mix of content needed... Learn More

Best practices in automated content marketing require organized, automated methods for creating, testing, modifying... Learn More

For content marketing efforts to be the most impactful, shared content must resonate with each specific type of... Learn More